Toby Lane Vineyards is a locally owned, boutique wine club. The principals have been in the wine grape business for 35 years and offer a perspective and depth of knowledge not readily matched by competitors. Inventium Systems is helping Toby Lanes Vineyards move from it’s current “friends and family” based subscription model, to a website-driven sales and conversion model by:
- Helping Toby Lane Vineyards determine a Unique Selling Proposition in a very competitive market.
- Developing website content that is compelling and unique based on Toby Lane Vineyards expertise and knowledge of the Northern California wine business.
- Creating an email newsletter structure for establishing and maintaining customer relationships.